UX FLY

Desktop Booking Optimisation

case study

ux fLY

This project sought to optimise the desktop booking process of UX Fly, as low cost start-up airline

See Final Product

Client Brief

Create CA through an optimised desktop booking process. Increasing customer conversion with a painless experience of a streamlined booking process.

Deliverables

USER RESEARCH, COMPETITIVE ANALYSIS, PROTOTYPING, HIGH FIDELITY HAND OFF DOCUMENT​

duration

6 months

Role

Ux researcher &
Ux designer

Tools

Adobe XD, OBS, Survey Monkey, Pen & Paper

Screens

50

Design Process

Research

analysis

Concept

validate

prototype

build

test

research

Objectives & Goals

Methodology

CONTEXT: COMPETITIVE BENCHMARKING​

GOAL & OBJECTIVE METHODOLOGY​

PROJECT

FINDINGS​

INSIGHT

QUANTITATIVE: ONLINE SURVEYS​

CONTEXT & METHODOLOGY​

INFOGRAPHIC (ANIMATED)​

KEY QUOTES​

SURVEY (SKIPPABLE& SCROLLABLE) ​

CONCLUSIONS

QUALITATIVE: INDEPTH INTERVIEWS​

USABILITY TEST​

CONTEXT & METHODOLOGY​

"QUOTES" PERSONAS​

Usability Videos

Screenshots

Page Flipping

PAIN POINTS​

CONCLUSION & INSIGHTS​

DESIGN PHASE​

USERFLOW & FLOW DIAGRAM​

SKETCH IMAGE​

GIFF SLIDESHOW VIDEO​

SKETCH MOCKUPS​

MEDIUM FIDELITY​

WORKING PROTOTYPE​

IMAGE + LINK​

WIREFRAME

HAND OFF DOCUMENT​

CONCLUSION